Reciprocity (social psychology)
SOCIAL NORM OF RESPONDING TO A POSITIVE ACTION WITH ANOTHER POSITIVE ACTION, REWARDING KIND ACTIONS
Reciprocity norm (negotiation); Social reciprocity; Social Reciprocity; Reciprocity heuristic
In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest model; conversely, in response to hostile actions they are frequently much more nasty and even brutal.